Africa rising : how 900 million African consumers offer more than you think

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Title:

Author:

Mahajan, Vijay.

ISBN:

9780132339421

Personal Author:

Mahajan, Vijay.

Publication Information:

Upper Saddle River, N.J. : Wharton School Pub., c2009.

Physical Description:

xii, 260 p., [16] p. of plates : ill. (chiefly col.), maps (chiefly col.) ; 24 cm.

Contents:

Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market.

Subject Term:

Investments, Foreign -- Africa.

International business enterprises -- Africa.

Geographic Term:

Africa -- Commerce.

Africa -- Economic conditions.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025462884	382.096 M214A 2009	1	Searching... Unknown

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Summary

With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In this book legendary global business consultant Vijay Mahajan reveals this remarkable marketplace in all its richness and complexity, and helps companies understand the massive opportunity it presents.