Summary

George Parker has 30 years of agency experience with prestigious Madison Avenue firms such as Ogilvy and Mather,Young and Rubicam, J. Walter Thompson, and many others MadScam combines Madison Avenue experience with how-to methodology. Most "how-to" books are written by small-agency owners with limited scope. Books by those with big-agency experience tend toward war stories without practical information Shows small businesses how to use agency techniques to get better results at a lower price