Inside Steve's brain : [business lessons from Steve Jobs, the man who saved Apple]

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Title:

Inside Steve's brain : [business lessons from Steve Jobs, the man who saved Apple]

Author:

Kahney, Leander.

ISBN:

9781843549123

Personal Author:

Kahney, Leander.

Edition:

[Nachdr.]

Publication Information:

London : Atlantic Books, 2008.

Physical Description:

294 S.

General Note:

Includes bibliographical references and index. - Schlagwèorter von gebundener Ausg. èubernommen.

Abstract:

Focus: how saying "no" saved Apple -- Despotism: Apple's one man focus group -- Perfectionism: product design and the pursuit of excellence -- Elitism: hire only "A" players, fire the bozos -- Passion: putting a ding in the universe -- Inventive spirit: where does the innovation come from? -- Case study: how it all came together with the iPod -- Total control: the whole widget.

Personal Subject:

Jobs, Steven, 1955-

Corporate Subject:

Apple Computer, Inc. -- Management.

Subject Term:

Computer industry -- United States.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025490455	658.409 K12.I 2008	1	Searching... Unknown

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Summary

Steve Jobs, the pivotal figure behind the success stories of both Apple and Pixar, has turned his personality into a business philosophy. This New York Times bestseller reveals how he does it.