Designing effective Web surveys

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Title:

Designing effective Web surveys

Author:

Couper, Mick.

ISBN:

9780521889452

9780521717946

Personal Author:

Couper, Mick.

Publication Information:

Cambridge ; New York : Cambridge University Press, 2008.

Physical Description:

xvii, 398 p. : col. ill. ; 24 cm.

General Note:

Formerly CIP.

Contents:

The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.

Abstract:

"Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cookbook"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys."--BOOK JACKET.

Subject Term:

Social surveys -- Methodology.

Internet surveys.

Surveys -- Methodology -- Technological innovations.

Electronic Access:

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0838/2008021409-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0838/2008021409-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0838/2008021409-t.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025489101	300.723 C856D 2008	1	Searching... Unknown

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Summary

Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.