Questionnaire design : how to plan, structure and write survey material for effective market research

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Title:

Questionnaire design : how to plan, structure and write survey material for effective market research

Author:

Brace, Ian, 1949-

ISBN:

9780749441814

Personal Author:

Brace, Ian, 1949-

Publication Information:

London ; Sterling, VA : Kogan Page, c2004.

Physical Description:

xii, 289 p. : ill. ; 23 cm. + 1 computer laser optical disc (4 3/4 in.)

Series:

Market research in practice series

Series Title:

Market research in practice series

Contents:

1. Objectives in writing a questionnaire -- 2. The data collection media -- 3. Planning the questionnaire -- 4. Types of question and data -- 5. Rating scales and attitude measurement -- 6. Writing the questionnaire -- 7. Laying out the questionnaire -- 8. Piloting the questionnaire -- 9. Ethical issues -- 10. Social desirability bias -- 11. International surveys -- App. 1. Example questionnaire -- App. 2. The market research society code of conduct.

Abstract:

"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." "Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them."--BOOK JACKET.

Subject Term:

Market surveys -- Methodology.

Questionnaires -- Methodology.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025460508	658.83 B797Q 2004	1	Searching... Unknown

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Summary

Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing.Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running. Contents include:objectives in writing questionnairesdifferences between data collection mediaplanning your questionnairewriting the questionstypes of questionusing prompt materiallayoutpilotingethical issuessocial desirability bias and how to avoid itissues in multi-national surveysPart of the new Market Research in Practice series, published in association with The Market Research Society (MRS), Questionnaire Design is an invaluable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them.