How consumers decide

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Title:

How consumers decide

Author:

Learning Seed Company.

Publication Information:

[United States] : Learning Seed ; distributed by McIntyre Media Inc. 2007.

Physical Description:

1 videodisc (ca. 25 min.) : sd., col. ; 12 cm.

Series:

See! hear! experience!

See! hear! experience!.

Abstract:

Advertisers know the shortest route to the pocketbook runs straight through the heart and that murky jungle called the subconscious. Are hidden persuaders creeping silently into minds and shaping our desires?

Reading Level:

12 - college.

Subject Term:

Consumers -- Attitudes.

Consumers' preferences.

Consumers -- Psychology.

Advertising -- Psychological aspects.

Added Corporate Author:

Learning Seed Company.

Copies:

Available:*

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