Blunders in international business

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Title:

Author:

Ricks, David A.

ISBN:

9781405134927

Personal Author:

Ricks, David A.

Edition:

4th ed.

Publication Information:

Malden, MA : Blackwell Pub., 2006.

Physical Description:

ix, 182 p. ; 22 cm.

Contents:

1. Introduction -- 2. Production -- 3. Names -- 4. Marketing -- 5. Translation -- 6. Management -- 7. Strategic management -- 8. Other areas of international business -- 9. Lessons learned.

Abstract:

Blunders in International Business takes a fascinating look at how mistakes are made everyday by large and small companies as they try to compete globally. Whether a translation or a management mistake, David Ricks has uncovered many hilarious, entertaining blunders that will make this book hard to put down.

Subject Term:

International business enterprises -- Management -- Case studies.

Business failures -- Case studies.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025499290	658.049 R539B 2006	1	Searching... Unknown

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Summary

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
Conserves its well-liked, concise format.
Several well-known blunders from previous editions have been replaced in order to update the lessons learned.