Electronic commerce 2010 : a managerial perspective

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Title:

Author:

Turban, Efraim.

ISBN:

9780137034659

Edition:

Global ed. ; 6th ed.

Publication Information:

Upper Saddle River, N.J. ; Harlow : Pearson Education, c2010.

Physical Description:

779 p. : ill. ; 28 cm.

Subject Term:

Electronic commerce.

Electronic commerce -- Management.

Added Author:

Turban, Efraim.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025502127	658.054678 E38 2010	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025502085	658.054678 E38 2010	2	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025502010	658.054678 E38 2010	3	Searching... Unknown

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .

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