Global public relations : spanning borders, spanning cultures

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Title:

Author:

Freitag, Alan.

ISBN:

9780415448147

9780415448154

Publication Information:

Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2009.

Physical Description:

xviii, 310 p. : ill. ; 25 cm.

Contents:

Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends.

Subject Term:

Public relations -- Cross-cultural studies.

Intercultural communication.

Culture and globalization.

Added Author:

Freitag, Alan.

Stokes, Ashli Quesinberry.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025499365	659.209 F866G 2009	1	Searching... Unknown

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Summary

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.

Written in a straightforward, lively style, the book covers:nbsp;

foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world.nbsp;

Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.nbsp;nbsp;

Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.

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A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/