The SAGE handbook of public relations

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Title:

The SAGE handbook of public relations

Author:

Heath, Robert L. (Robert Lawrence), 1941-

ISBN:

9781412977807

9781412977814

Edition:

2nd ed.

Publication Information:

Los Angeles : SAGE Publications, c2010.

Physical Description:

xvii, 773 p. : ill. ; 27 cm.

General Note:

Rev. ed. of: Handbook of public relations. c2001.

Subject Term:

Public relations.

Public relations -- Handbooks, manuals, etc.

Added Author:

Heath, Robert L. (Robert Lawrence), 1941-

Added Uniform Title:

Handbook of public relations.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025504792	659.2 H438S 2010	1	Searching... Unknown

Summary

An unparalleled guide to the theory and practice of public relations

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.

Key Features

Presents major theories in the words of the leading advocates for each theory Covers the full range of theory, research, and practice in the discipline Positions public relations as a positive force to help make society more fully functional Challenges academics and practitioners to identify best practices that can inform the work of those in the profession

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Summary