Marketing through turbulent times

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Title:

Marketing through turbulent times

Author:

Darroch, Jenny.

ISBN:

9780230237308

Personal Author:

Darroch, Jenny.

Publication Information:

Basingstoke ; New York : Palgrave Macmillan, 2010.

Physical Description:

xvi, 176 p. : ill. ; 25 cm.

General Note:

Formerly CIP.

Contents:

Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.

Subject Term:

Marketing.

Organizational change.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025496429	658.8 D225M 2010	1	Searching... Unknown

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Summary

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.