Brand champions : how superheroes bring brands to life

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Title:

Brand champions : how superheroes bring brands to life

Author:

Buckingham, Ian P., 1967-

ISBN:

9780230220324

Personal Author:

Buckingham, Ian P., 1967-

Publication Information:

Basingstoke : Palgrave Macmillan, 2010.

Physical Description:

xii, 209 p. : ill. ; 24 cm.

Subject Term:

Branding (Marketing)

Brand name products.

Branding (Marketing) -- Case studies.

Brand name products -- Case studies.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025496445	658.827 B923B 2010	1	Searching... Unknown

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Summary

Summary

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

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