The economics of sports broadcasting

Select an Action

Title:

Author:

Gratton, Chris, 1948-

ISBN:

9780415357807

9780415357791

9780203003855

Personal Author:

Gratton, Chris, 1948-

Publication Information:

London ; New York : Routledge, 2007.

Physical Description:

x, 233 p. : ill. ; 24 cm.

Contents:

Introduction -- The demand for sports broadcasting -- The structure of supply -- The cost structure of sports broadcasting -- Integration -- Competition between channels : a game theory approach -- The pricing and selling of TV sports rights -- The auctioning of sports rights -- Market intervention in sports broadcasting.

Subject Term:

Television broadcasting of sports -- Economic aspects.

Added Author:

Solberg, Harry Arne.

Electronic Access:

Table of contents only http://www.loc.gov/catdir/toc/ecip073/2006033827.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025499670	070.449796 G737E 2007	1	Searching... Unknown

Bound With These Titles

On Order

Summary

Sports now constitute one of the most valuable forms of broadcast entertainment in today's lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon.

The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area.

The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes:

questions of ownership, trade and commodity in sport the historical context for contemporary sports broadcasting the key players - viewers, TV channels, sponsors, clubs, event owners and authorities the regulations governing televised sport the international context for broadcast sport competition and game theory in sports broadcasting sports broadcasting's changing landscape of ownership and supply channels.

This book will be useful for courses in media and broadcasting, economics, sport management and sports development.