Business strategy : an introduction

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Title:

Business strategy : an introduction

Author:

Campbell, David J.

ISBN:

9780230218581

Personal Author:

Campbell, David J.

Edition:

3rd ed.

Publication Information:

Basingstoke : Palgrave Macmillan, 2011.

Physical Description:

1 v. : col. ill. ; 25 cm.

General Note:

Previous ed.: Oxford: Butterworth-Heinemann, 2002.

Added Author:

Edgar, David.

Stonehouse, George.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025512290	658.4012 C187B 2011	1	Searching... Unknown

Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-strategy-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

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