Toward a new public diplomacy : redirecting U.S. foreign policy

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Title:

Toward a new public diplomacy : redirecting U.S. foreign policy

Author:

Seib, Philip.

ISBN:

9780230617438

9780230617445

Edition:

1st ed.

Publication Information:

Basingstoke : Palgrave Macmillan, 2009.

Physical Description:

xi, 257 p. ; 21 cm.

Series:

Palgrave Macmillan series in global public diplomacy

Contents:

pt. I: Growing pains: American public diplomacy today. The case for soft power / William A. Rugh ; How we got here / Nicholas J. Cull ; The lessons of Al Hurra television / Shawn Powers and Ahmed El Gody -- pt. II: From the outside: appraising American public diplomacy. The view from Russia / Viktoria V. Orlova ; The view from China / Guolin Shen ; The view from Egypt / Hussein Amin -- pt. III: Where we go from here. Public diplomacy 2.0 / Amelia Arsenault ; Privatized public diplomacy / Kathy R. Fitzpatrick ; A cultural public diplomacy strategy / Neal M. Rosendorf ; Public diplomacy in an age of faith / Jennifer A. Marshall and Thomas F. Farr ; The U.S. military and public diplomacy / Abiodun Williams ; Conclusion : the task for policymakers / Philip Seib.

Subject Term:

Public opinion -- United States.

Geographic Term:

United States -- Foreign public opinion.

United States -- Foreign relations -- Public opinion.

Added Author:

Seib, Philip.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025517638	327.73 S457T 2009	1	Searching... Unknown

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Summary

Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power. But it has been hard to break away from the longtime conventional wisdom that America owes its place in the world primarily to its muscle. Today, however, policy makers are recognizing that merely being a "superpower" - whatever that means now - does not ensure security or prosperity in a globalized society. Toward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.