Managerial economics

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Title:

Author:

Png, Ivan, 1957-

ISBN:

9781405160476

Personal Author:

Png, Ivan, 1957-

Edition:

3rd ed.

Publication Information:

Malden, MA : Blackwell Pub., 2007.

Physical Description:

xviii, 477 p. : ill. ; 25 cm.

Contents:

Introduction to managerial economics -- Demand -- Elasticity -- Supply -- Competitive markets -- Economic efficiency -- Costs -- Monopoly -- Pricing -- Strategic thinking -- Oligopoly -- Externalities -- Asymmetric information -- Incentives and organization -- Regulation.

Subject Term:

Managerial economics.

Added Author:

Lehman, Dale E.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025506748	338.5024/658 P653M 2007	1	Searching... Unknown

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Summary

'Managerial Economics' teaches students and managers how to employ microeconomics to be better managers and leaders. The text distinctively focuses economic reasoning on various managerial functions, including accounting, finance, human resources, and marketing.