Building data mining applications for CRM

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Building data mining applications for CRM

Title:

Building data mining applications for CRM

Author:

Berson, Alex.

ISBN:

9780071344449

Personal Author:

Publication Information:

London : McGraw-Hill, c2000.

Physical Description:

xxvii, 510 p. : ill. ; 24 cm.

Subject Term:

Decision support systems.

Added Author:

Smith, Stephen J., 1953-

Thearling, Kurt.

Copies:

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Summary

Summary

This text provides comparison and contrast to different approaches and tools available for contemporary data mining. It offers a step-by-step plan to help readers develop a personalized approach.

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