Teaching entrepreneurship to undergraduates

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Title:

Author:

Jones, Colin.

ISBN:

9781849804066

Personal Author:

Jones, Colin.

Publication Information:

Cheltenham, UK : Edward Elgar, c2011

Physical Description:

xvii, 166 p. : ill. ; 24 cm.

Contents:

Foreword / Allan Gibb -- Your teaching philosophy -- Entrepreneurship education -- The ontological dilemma -- The reasonable adventurer -- Student diversity -- The learning environment -- The resource profile -- The art of selling -- Evaluating ideas -- Business plans -- Accounting for interaction.

Subject Term:

Entrepreneurship -- Study and teaching (Higher)

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025508660	338.040711 J76T 2011	1	Searching... Unknown

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Summary

An experienced entrepreneur and educator, Colin Jones has written this book to help entrepreneurship educators pause and reflect upon their students' learning, and therefore their own responsibilities as educators. He advocates a student-centric way to teach entrepreneurship and to building the curriculum. He shakes up the reader's thinking and invites discussion on an experiential learning approach, to engage students in learning about entrepreneurship.

This book is deliberatively provocative, and awakens another level of thinking on how to teach entrepreneurship. It will be required reading for entrepreneurship educators and those building a university entrepreneurship programme for years to come.