Harvard business review on thriving in emerging markets.

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Title:

ISBN:

9781422162637

Publication Information:

Boston, Mass. : Harvard Business Review Press, c2011.

Physical Description:

256 p. : ill., map ; 21 cm.

Series:

The Harvard business review paperback series

Harvard business review paperback series.

General Note:

Includes index.

Subject Term:

International business enterprises -- Developing countries.

International trade.

Geographic Term:

Developing countries -- Commerce.

Added Uniform Title:

Harvard business review.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025526746	658.049091724 H339 2011	1	Searching... Unknown

Beat local companies at their game.

If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Manage risk in unstable environments

- Ward off political threats to your business

- Customize your business model for emerging markets

- Tailor your strategy to capitalize on countries' strengths

- Gain ground on emerging giants

- Compete in China's new high-tech market

- Win the war for talent in developing economies

- Serve the bottom of the pyramid profitably

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