Web wisdom : how to evaluate and create information quality on the Web.

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Title:

Author:

Tate, Marsha Ann.

ISBN:

9781420073201

Personal Author:

Tate, Marsha Ann.

Edition:

2nd ed. / Marsha Ann Tate.

Publication Information:

Boca Raton, Fla. : CRC, c2010.

Physical Description:

xix, 148 p. : ill. ; 24 cm.

General Note:

Previous ed.: published as by Janet E. Alexander, Masha Ann Tate. Mahwah, N.J.; London: Lawrence Erlbaum Associates, 1999.

Formerly CIP.

Contents:

Web wisdom: introduction and overview -- Information quality criteria for Web resources -- Additional challenges presented by Web resources -- Weblogs and wikis: social media content -- Advertising and sponsorship on the Web -- Applying basic evaluation criteria to a Web page -- Keys to information quality in advocacy Web pages -- Keys to information quality in business Web pages -- Keys to information quality in informational Web pages -- Keys to information quality in news Web pages -- Keys to information quality in personal Web pages -- Keys to information quality in entertainment Web pages -- Creating effective Web pages and sites.

Subject Term:

Web sites -- Evaluation.

Web sites -- Design.

Added Author:

Alexander, Janet E.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025528064	005.72 T217W 2010	1	Searching... Unknown

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Summary

Mobile technologies, faster connection speeds, and the 24/7 connectivity that has lead to the development of social media have created an explosion of Internet use in the ten years since the initial publication of Web Wisdom: How To Evaluate and Create Information Quality on the Web. A decade ago, these technologies and activities did not exist or were the purview of small select groups of internet users. Despite dramatic changes in the online realm, the basic evaluation principles presented in the first edition remain as applicable today as they were in the 1990s. Keeping up with the advances required to navigate the web for research, this second edition provides:

Expanded discussion of copyright, trademark, and other related issues with specific reference to web authoring New chapters on user-generated content and the challenges present by web resources Expanded discussion on issues related to incorporation of multimedia elements into web pages Revised and updated web page screen captures that illustrate the major concepts discussed A companion web site with supplemental materials related to the evaluation and creation of web content

Many people mistakenly assume that as online technologies mature and the use of Internet-based content becomes ubiquitous, the need to emphasize critical evaluation skills lessens. On the contrary, the phenomenal global growth of the internet coupled with the ever increasing sophistication of online technologies and software applications requires individuals to be even savvier web users. This book describes the basic elements that web resource users, new or experienced, need to address to identify reliable and practical online content. The book also provides important guidance for creators of Web-based resources to more effectively convey their messages to web users. Presented in a straightforward and highly accessible format for readers of all backgrounds, the tools and strategies outlined in this book will help users and creators of Internet¿based content to meet the diverse evaluation challenges posed by the web.