Library of advertising

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Title:

Library of advertising

Author:

Johnson, Axel Petrus, 1875-

ISBN:

9784861661228

Personal Author:

Johnson, Axel Petrus, 1875-

Publication Information:

Tokyo : Edition Synapse, 2009.

Physical Description:

6 v. : ill. ; 22 cm.

General Note:

Originally published: Chicago : Chicago University of Commerce, c1913.

Contents:

v. 1. Fundamental principles, advertising mediums -- v. 2. Methods of appeal, outdoor, street car and miscellaneous advertising, mediums and publications (continued), type -- v. 3. Department store and retail advertising -- v. 4. Show window display and specialty advertising -- v. 5. Advertising different lines of business -- v. 6. Selling advertising and advertised goods, selling and advertising American goods in foreign countries.

Subject Term:

Advertising.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:MAIN	1:UNKNOWN	46067-1002	NO CONFIGURATION	2	Searching... Unknown

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Summary

This is a facsimile reprint of the very first comprehensive Handbook of advertising published in 1913 in America. Advertising became an important tool of commerce in the nineteenth century, and as many advertising agencies and associations were formed by the beginning of the following century it started to be regarded as a new mass media, and scientific and methodological studies became necessary. Soon after Truman A. DeWeese published The Principles of Practical Publicity in 1908, around sixty professionals, including DeWeese, gathered and this monumental work of advertising was published in six volumes. The books were published as practical Handbooks for the benefit of a young readership intending to enter the advertising business.

However, together with many pictures and actual samples of advertising, it provides today's user with a very good overview of the activities of advertising in the early twentieth century, and is an ideal reference tool for scholars and students of the history of advertisement, commerce, and marketing.