Strategy by design : a process of strategy innovation

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Title:

Strategy by design : a process of strategy innovation

Author:

Carlopio, James.

ISBN:

9780230620223

Personal Author:

Carlopio, James.

Edition:

1st ed.

Publication Information:

New York : Palgrave Macmillan, 2010.

Physical Description:

xii, 199 p. : ill. ; 22 cm.

Contents:

Strategy by design: a process of strategy innovation -- The brief: begin with the end in mind -- Research: the art of seeing the different way -- Concept generation: the art (and science) of generating different views -- Prototyping: making an idea clearly visible -- Evaluation and refinement -- Delivery: output and presentation.

Subject Term:

Strategic planning.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025539079	658.4/012 C284S 2010	1	Searching... Unknown

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Summary

Strategy by Design illustrates how to use many of the principles, processes and tools of the design profession to create innovative break-through organizational strategies.