Media analysis techniques

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Title:

Author:

Berger, Arthur Asa, 1933-

ISBN:

9781412987769

Personal Author:

Berger, Arthur Asa, 1933-

Edition:

4th ed.

Publication Information:

Thousand Oaks, Calif. : SAGE, c2012.

Physical Description:

xv, 260 p. : ill. ; 23 cm.

Contents:

Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.

Subject Term:

Mass media -- Methodology.

Mass media criticism.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025539616	302.2301 B496M 2012	1	Searching... Unknown

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Summary

In the Fourth Edition of Media Analysis Techniques , author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media research methods and techniques. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media.

Media Analysis Techniques begins by examining four techniques of media interpretation--semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory--that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories.

Written in an accessible style that demystifies complex concepts, it includes a glossary, study guides, and the author′s own illustrations.