Business-to-business marketing

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Title:

Author:

Ellis, Nick.

ISBN:

9781849205467

Publication Information:

Los Angeles ; London : SAGE, c2011.

Physical Description:

4 v. : ill. ; 24 cm.

General Note:

Formerly CIP Uk. - Includes bibliographical references. - v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.

Contents:

Introducing B2B marketing.

Channels, chains and inter-organizational relationships.

Industrial networks and B2B marketing strategy.

B2B marketing programmes.

Subject Term:

Industrial marketing.

Added Author:

Ellis, Nick.

Tadajewski, Mark, 2007-

Pressey, Andrew.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025534880	658.804 E47B 2011	2	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025534807	658.804 E47B 2011	3	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025534849	658.804 E47B 2011	4	Searching... Unknown

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Summary

This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-to-business marketing is fast catching up with business-to-consumer marketing as a subject of study, and in recognition of its widening appeal this collection of seminal articles will be of interest to students, researchers and lecturers of general management, as well as those of marketing.

It serves as an intellectual touchstone for academics interested in developing their own research interests further, or who are considering incorporating more business-to-business scholarship. Some of the topics addresses will be familiar, such as marketing channels and relationship marketing, while others are likely to be more novel, like organisational purchasing, supply chains and industrial networks.

Assembled and introduced by a team of experts in the field, this collection is an invaluable snapshot of the key theoretical, methodological and managerial issues in this critical and expanding area.