Get up to speed with online marketing : how to use websites, blogs, social networking and much more

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Title:

Author:

Reed, Jon, 1971-

ISBN:

9780273732648

Personal Author:

Reed, Jon, 1971-

Publication Information:

Harlow ; New York : Financial Times/Prentice Hall, 2011.

Physical Description:

xiii, 250 pages : illustrations ; 24 cm

General Note:

Includes index.

Contents:

Get strategic -- Online marketing -- Your online marketing plan -- Get online -- Established web presence -- Boost your search engine ranking -- Engage with mail -- Get creative -- Building a blog -- Podcast for profit -- Lights, camera, action! -- Get out there -- Build a community -- Find fans on facebook -- Create credibility on linkedin -- Tap into Twitter -- Jack into the matrix -- Pass it on -- Get help -- Doyou need consultant.

Subject Term:

Internet marketing.

Social media.

Small business -- Management.

Internet marketing. (OCoLC)fst00977272

Small business -- Management. (OCoLC)fst01121306

Social media. (OCoLC)fst01741098

Marketing stratégique.

Marketing sur Internet.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCPMB	1:GEN-BOOK	000094737	658.872 REE	1	Searching... Unknown

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Summary

ONLINE MARKETING - CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT?

Traditional advertising doesn't always work these days - and it's expensive. People screen out TV ads, magazine ads, and billboards. Instead they're spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that's online.

This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including:

Websites Search engine marketing Email marketing Blogging Podcasts Online video Social networks e.g. Facebook and MySpace Virtual worlds e.g. Second Life Social bookmarking

It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!