Media and communication research methods : an introduction to qualitative and quantitative approaches

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Title:

Author:

Berger, Arthur Asa, 1933-

ISBN:

9781412987776

Personal Author:

Berger, Arthur Asa, 1933-

Edition:

2nd ed.

Publication Information:

Thousand Oaks, Calif. : SAGE Publications, 2011.

Physical Description:

xvii, 339 p. : ill. ; 23 cm.

General Note:

Previous ed.: Thousand Oaks : SAGE, 2000.

Subject Term:

Mass media -- Research -- Methodology.

Communication -- Research -- Methodology.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	23168001676178	302.23072 B496M 2011	1	Searching... Unknown
Searching... IIEMSA	General Books	33168025509288	302.23072 B496M 2011	2	Searching... Unknown

In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - to update and enhance this bestselling introductory text. Combining discussions of both qualitative and quantitative research methods, in a clear and engaging writing style, the book is ideal for beginning research students at both graduate and undergraduate level.

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