Data driven : profiting from your most important business asset

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Title:

Author:

Redman, Thomas C.

ISBN:

9781422119129

Personal Author:

Redman, Thomas C.

Publication Information:

Boston, Mass. : Harvard Business School Press, c2008.

Physical Description:

257 p. : ill. ; 25 cm.

General Note:

Formerly CIP.

Contents:

Introduction -- 1. The Wondrous and Perilous Properties of Data and Information in Organizations -- Pt. I. Data Quality -- 2. The (Often Hidden) Costs of Poor Data and Information -- 3. Assessing and Improving Data Quality -- Pt. II. Putting Data and Information to Work -- 4. Making Better Decisions -- 5. Bringing Data and Information to the Marketplace: Content Providers -- 6. Bringing Data and Information to the Marketplace: Facilitators -- Pt. III. The Management System for Data and Information -- 7. Social Issues in the Management of Data and Information -- 8. Evolving the Management System for Data and Information -- 9. The Next One Hundred Days -- App. A. The Ascent of Process -- App. B. Information Technology's Support for Data and Information -- App. C. Metadata Processes.

Subject Term:

Information resources management.

Organization.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025555596	658.4038 R318D 2008	1	Searching... Unknown

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Summary

Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.

In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals:

· The special properties that make data such a powerful asset

· The hidden costs of flawed, outdated, or otherwise poor-quality data

· How to improve data quality for competitive advantage

· Strategies for exploiting your data to make better business decisions

· The many ways to bring data to market

· Ideas for dealing with political struggles over data and concerns about privacy rights

Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.