Service is front stage : positioning services for value advantage

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Title:

Service is front stage : positioning services for value advantage

Author:

Teboul, James

ISBN:

9780230006607

Personal Author:

Publication Information:

Basingstoke Palgrave Macmillan 2006

Physical Description:

XI, 161 s. ill

Subject Term:

Customer services -- Management

Service industries -- Management

Total quality management

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025551504	658.64 T254S 2006	1	Searching... Unknown

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Summary

Summary

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

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