Cases in public relations management

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Title:

Author:

Swann, Patricia.

ISBN:

9780415878920

9780415878937

9780203851364

Personal Author:

Swann, Patricia.

Publication Information:

New York : Routledge/Taylor and Francis Group, 2010.

Physical Description:

ix, 388 p. : ill. ; 25 cm.

General Note:

Originally published: 2008.

Contents:

The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.

Subject Term:

Public relations -- Management -- Case studies.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025556578	659.2 S972C 2010	1	Searching... Unknown

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Summary

Developed for advanced students in public relations, Cases in Public Relations Managementuses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.

Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Most cases end with an open scenario, allowing students to discover different opinions and participate in creative discussions. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. A companion website (www.routledge.com/textbooks/9780415878937) provides additional resources for instructors to use with their students.