Public relations : a values-driven approach

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Public relations : a values-driven approach

Title:

Public relations : a values-driven approach

Author:

Guth, David W.

ISBN:

9780205811809

Personal Author:

Edition:

5th ed.

Publication Information:

Boston, MA : Pearson/Allyn and Bacon, 2012.

Physical Description:

xxviii, 564 p : ill.

Subject Term:

Öffentlichkeitsarbeit.

Public relations.

Public relations -- Moral and ethical aspects.

Public relations -- Case studies.

Genre:

Copies:

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Summary

Summary

Updated in a new 5th edition, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.

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