Innovation and entrepreneurship

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Title:

Author:

Bessant, J. R.

ISBN:

9780470032695

Personal Author:

Bessant, J. R.

Publication Information:

Chichester, Angleterre ; Hoboken, N.J. : John Wiley & Sons, c2007.

Physical Description:

xii, 462 p. : ill. ; 24 cm.

Contents:

The innovation imperative -- Organizing innovation and entrepreneurship -- Networks and systems -- Innovative manufacturing -- New product and service development -- Creating and sharing knowledge and intellectual property -- Exploiting discontinuous innovation -- Entrepreneurship and new ventures -- Social entrepreneurship and innovation -- Innovation for growth and sustainability -- Innovation, globalization and development -- Taking the next steps : making it happen.

Subject Term:

Creative ability in business.

Entrepreneurship.

Added Author:

Tidd, Joseph, 1960-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025551553	658.421 B557.I 2007	1	Searching... Unknown

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Summary

Developed for courses at both undergraduate and postgraduate level Innovation and Entrepreneurship is an accessible introductory text written primarily for students of business and management studies. The book is also suitable for engineering students studying courses in business and management. Contemporary issues in both innovation and entrepreneurship are used to engage and excite students, and lead them to the relevant theory, models and lessons.

The authors have created a new text which includes:

Fully integrated contemporary themes in innovation, such as sustainability, social entrepreneurship and creating new ventures. A focus on the role of individual entrepreneurship and organizational innovation, in private and public services. Contemporary cases from areas including new media, computer gaming, internet services, and public and social innovation cases.