Economics for business.

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Title:

Author:

Mulhearn, Chris.

ISBN:

9780230271715

Personal Author:

Mulhearn, Chris.

Edition:

2nd ed. / Chris Mulhearn, Howard R. Vane.

Publication Information:

Basingstoke : Palgrave Macmillan, 2011.

Physical Description:

xxx, 460 p. : col. ill. ; 25 cm.

Series:

Palgrave foundations

General Note:

Previous ed.: 2001.

Contents:

1. Economics and business -- 2. The market -- 3. The firm -- 4. Firms' costs and revenues -- 5. Market concentration and power -- 6. Business and government -- 7. Factor markets -- 8. The macroeconomy, macroeconomic policy and business -- 9. Unemployment -- 10. Inflation -- 11. Economic growth and business cycles -- 12. Stabilizing the economy -- 13. International trade -- 14. The balance of payments and exchange rates -- 15. Globalization -- Glossary -- Index.

Subject Term:

Managerial economics.

Added Author:

Vane, Howard R.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025553856	338.5024658 M956E 2011	1	Searching... Unknown

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Summary

Economics for Business is an engaging introductory text, full of examples and cases enabling students to grasp complex economic theory and understand its relevance in real-world business scenarios. Students will enjoy the clarity and wit of the writing style and benefit from the quirky learning features and illustrations.

Produced in an organized, traditional structure, this textbook discusses topical issues, as well as offering a modern coverage of economic theory. The Credit Crunch and its aftermath are amply covered, and on the theory side behavioral economics makes appearances throughout. Also, reflecting the expertise of the authors, the book's presentation is enriched throughout by economic-historical context.