Public relations and the social web : how to use social media and Web 2.0 in communications

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Title:

Public relations and the social web : how to use social media and Web 2.0 in communications

Author:

Brown, Rob, 1962 December 17-

ISBN:

9780749455071

Personal Author:

Brown, Rob, 1962 December 17-

Publication Information:

London ; Philadelphia : Kogan Page, 2009.

Physical Description:

x, 182 p. ; 25 cm.

General Note:

Includes index.

Contents:

Contents: Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.

Subject Term:

Public relations.

Internet in public relations.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025569068	659.20285 B877P 2009	1	Searching... Unknown

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Summary

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.

Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured.

Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.