McQuail's Mass communication theory

Select an Action

Title:

McQuail's Mass communication theory

Author:

McQuail, Denis.

ISBN:

9781849202916

9781849202923

Edition:

6. ed.

Publication Information:

Los Angeles, Ca. : SAGE, 2010.

Physical Description:

viii, 621 s. : ill., portr.

Contents:

PART ONE: PRELIMINARIES Introduction to the Book The Rise of Mass Media PART TWO: THEORIES Concepts and Models for Mass Communication Theory of Media and Society Mass Communication and Culture New Media -- New Theory? Normative Theory of Media and Society PART THREE: STRUCTURES Media Structure and Performance: Principles and Accountability Media Economics and Governance Global Mass Communication PART FOUR: ORGANIZATIONS The Media Organization: Pressures and Demands The Production of Media Culture PART FIVE: CONTENT Media Content: Issues, Concepts and Methods of Analysis Media Genres and Texts PART SIX: AUDIENCES Audience Theory and Research Traditions Audience Formation and Experience PART SEVEN: EFFECTS Processes and Models of Media Effects Social-Cultural Effects News, Public Opinion and Political Communication EPILOGUE The Future of Mass Communication.

Abstract:

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. The Sixth Edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture. Fully up-to-date, this new edition includes: New boxed case studies on key research publications, familiarizing students with the critical research texts in the field; a new streamlined structure for better navigation; more definitions, examples, and illustrations throughout to bring abstract concepts to life; and major updates on new media, globalization, work and economy. McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.

Subject Term:

Mass media.

Mass media -- Philosophy.

Added Author:

McQuail, Denis.

Added Title:

Mass communication theory.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025558822	302.2301 M177M 2010	1	Searching... Unknown

Bound With These Titles

On Order

Summary

"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here."- Mark Deuze, Indiana University and Leiden University"This is a unique work tested by time and generations of students around the world - North, South, East and West."- Kaarle Nordenstreng, University of Tampere"McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field."- Anders Hansen, University of LeicesterWith over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.