The AMA handbook of public relations

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Title:

Author:

Dilenschneider, Robert L.

ISBN:

9780814415252

Personal Author:

Dilenschneider, Robert L.

Publication Information:

New York : AMACOM/American Management Association, c2010.

Physical Description:

xiii, 239 p. ; 26 cm.

General Note:

Includes index.

Contents:

Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement-why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk--formal or familiar ; Bylined material--in all media ; Market research.

Subject Term:

Public relations.

Public relations -- United States.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025561677	659.2 D576A 2010	1	Searching... Unknown

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Summary

The AMA Handbook of Public Relations combines proven PR strategies with best practices for web-based campaigns--including leveraging websites, blogs, podcasts, and social networking sites--to help public relations professionals succeed in the ever-changing, dynamic age of digital communication. PR icon Robert Dilenschnelder provides readers with up-to-the-minute web-savvy tips and tools to teach them how to master media relations, manage rumors and crises, adapt areas of specialization to the internet, work with trade publications, monitor the web for positive and negative feedback, allocate resources and establish budgets, and measure the impact of web-based strategies.As a medium for corporate communications, branding, product information, and more, the web offers immense value for PR--but it can also be a double-edged sword. Designed for daily use in a changed and changing world, The AMA Handbook of Public Relations covers everything you need to know to craft and execute successful PR campaigns and help others and yourself maintain a favorable public image that generates new business.