Machine generated contents note: pt. ONE FRAMEWORKS AND CONTEXTS -- 1.Public Relations Journey into Management: Building Bridges between Public Relations and Other Managerial Functions / Barbara DeSanto -- 2.A Managerial Perspective of Public Relations: Locating the Function and Analysing the Environmental and Organisational Context / Danny Moss -- 3.Moving from Management to Leadership / Barbara DeSanto -- 4.The Capabilities Needed for the Strategic Management Role / Anne Gregory -- 5.Strategy-Making and Planning in the Communications Context / Danny Moss -- pt. TWO PUBLIC RELATIONS IN PRACTICE: APPLYING FRAMEWORKS AND CONTEXTS -- 6.Corporate Branding and Corporate Reputation / Ian Grime -- 7.Managing Public Affairs and Lobbying: Persuasive Communication in the Policy Sphere / Ian Somerville -- 8.The Strategic Communication Process in Government: A UK Perspective / Anne Gregory -- 9.Business-to-Business Public Relations Agency Practice / Nicholson Kovac -- 10.Financial Public Relations / David Bradin -- 11.Non-Profit Communication Management / David Therkelsen -- 12.Internal Communication as a Function of Public Relations / Michael Board -- 13.Public Relations Consultancy Practice / Jane Tonge -- 14.A Managerial Perspective of Public Relations: Public Relations and the Internet - The Impact of the Social Web / Rob Brown -- 15.Strategic Issues Management: The Importance of Reasoning / John Arthur -- pt. THREE PUBLIC RELATIONS AND SPECIALIST CONTEXTS -- 16.Ethics and the Public Relations Management Process / Mel Powell -- 17.Corporate Social Responsibility: Balancing Business and Social Priorities / Richard Warren -- 18.Public Relations and the Law: Managing Your Way through the Maelstrom of Potential Legal Pitfalls / Ann Rodriguez -- 19.Managing Global Public Relations / Robert I. Wakefield.