Developing the public relations campaign : a team-based approach

Select an Action

Title:

Author:

Bobbitt, Randy, 1955-

ISBN:

9780205569908

Personal Author:

Bobbitt, Randy, 1955-

Edition:

2nd ed.

Publication Information:

Boston, Mass. ; London : Allyn and Bacon, c2009.

Physical Description:

xvii, 270 p. : ill., ports. ; 24 cm.

General Note:

Previous ed.: Boston, Mass.: Pearson/Allyn and Bacon, 2005.

Contents:

Contents: Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : nonmedia channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues.

Subject Term:

Public relations.

Added Author:

Sullivan, Ruth, 1955-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025571361	659.2 B663D 2009	1	Searching... Unknown

Bound With These Titles

On Order

Summary

Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process--the PIE chart--that accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.