Title:
Developing the public relations campaign : a team-based approach
Author:
Bobbitt, Randy, 1955-
ISBN:
9780205569908
Personal Author:
Edition:
2nd ed.
Publication Information:
Boston, Mass. ; London : Allyn and Bacon, c2009.
Physical Description:
xvii, 270 p. : ill., ports. ; 24 cm.
General Note:
Previous ed.: Boston, Mass.: Pearson/Allyn and Bacon, 2005.
Contents:
Contents: Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : nonmedia channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues.
Subject Term:
Added Author: