Brand revolution : rethinking brand identity

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Brand revolution : rethinking brand identity

Title:

Brand revolution : rethinking brand identity

Author:

Sicard, Marie-Claude.

ISBN:

9781137019486

Publication Information:

Houndmills, Basingstoke, Hampshire ; NewYork, NY : Palgrave Macmillan, 2013.

Physical Description:

ix, 162 s. : ill. ; 25 cm.

Subject Term:

Branding (Marketing)

Product management.

Added Author:

Sicard, Marie-Claude.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025588134	658.827 S565B 2013	1	Searching... Unknown

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Summary

Summary

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

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