Winning at innovation : the A-to-F model

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Title:

Winning at innovation : the A-to-F model

Author:

Trias de Bes, Fernando, 1967-

ISBN:

9780230343436

Personal Author:

Trias de Bes, Fernando, 1967-

Publication Information:

Basingstoke [England] : Palgrave Macmillan, 2011.

Physical Description:

xvi, 272 p. : ill. ; 25 cm.

Contents:

Entrepreneurial barriers to innovation -- Overall picture of the A-to-F model -- Activators -- Browsers -- Creators -- Developers -- Executors -- Facilitators -- The advantage of designing innovation processes with the A-to-F model -- Planning innovation -- Metrics -- How to foster a creative culture -- Incentive and rewards.

Subject Term:

Technological innovations -- Management.

Added Author:

Kotler, Philip.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025588035	658.514 T819W 2011	1	Searching... Unknown

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Summary

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.