How to do critical discourse analysis : a multimodal introduction.

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Title:

Author:

Machin, David.

ISBN:

9780857028921

9780857028914

Personal Author:

Machin, David.

Publication Information:

London : Sage publications ltd, 2012.

Physical Description:

236 pp.

General Note:

Introduction: Revealing how meaning if created in as well as what is conveyed in language and images Language as a set of resources from which we make active choices Analysing basic semiotic choices in word and image Analysing the way speech is presented in quoting verbs and images The representation of people in language and images Transitivity and the representation of what people do Concealing processes and presenting the taken for granted: nominalisation and presupposition Rhetorical tropes in discourse Commitment and truth in language and images: modality and hedging Doing CDA and its discontents.

Subject Term:

Critical discourse analysis.

Added Author:

Mayr, Andrea.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025587912	401.41 M149H 2012	1	Searching... Unknown

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Summary

"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images."- Teun van Dijk, Pompeu Fabra University"The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis."- Ruth Wodak, Lancaster UniversityHow do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities?This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.