The social media manifesto : a guide to using social technology to build a successful business

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Title:

The social media manifesto : a guide to using social technology to build a successful business

Author:

Hallam, Jed.

ISBN:

9781137271419

Personal Author:

Publication Information:

Basingstoke : Palgrave Macmillan, 2013.

Physical Description:

xv, 163 pages : illustrations ; 24 cm.

General Note:

Formerly CIP.

Subject Term:

Internet marketing -- Case studies.

Telemarketing -- Case studies.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025588001	658.872 H182S 2013	1	Searching... Unknown

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Summary

Summary

The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.

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