Foundations of strategy

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Title:

Author:

Grant, Robert M., 1948-

ISBN:

9780470971277

Personal Author:

Grant, Robert M., 1948-

Publication Information:

[Hoboken, N.J.] : Wiley and Sons, 2012.

Physical Description:

xv, 501 p. : col. ill. ; 25 cm.

Contents:

Preface -- The concept of strategy -- Industry analysis -- Resources and capabilities -- The nature and sources of competitive advantage -- Business strategies in different industry and sectoral contexts -- Technology-based industries and the management of innovation -- Corporate strategy -- Global strategies and the multinational corporation -- Realising strategy -- Current trends in strategic management -- Glossary -- Index.

Subject Term:

Strategic planning.

Industrial management -- Technological innovations.

Added Author:

Jordan, Judith.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025579349	658.4012 G763F 2012	1	Searching... Unknown

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Summary

Foundations of Strategy is a new concise text aimed at both undergraduate students and Masters students. With the needs of these students in mind, Robert Grant and Judith Jordan write in an accessible style, with a clear, comprehensive approach and sound theoretical depth.

Extensive teaching materials such as Case Teaching notes, an Instructor's Manual, Test Bank and PPT slides are available on an accompanying website - www.foundationsofstrategy.com

The website also features extra, longer cases written by Robert Grant and access to a simulation for use in teaching.

Students have access to the entire text as an e-book with embedded video clips for each case study, and self test questions to check understanding.