Media effects

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Media effects

Title:

Media effects

Author:

Potter, W. James.

ISBN:

9781412964692

Personal Author:

Potter, W. James.

Publication Information:

Thousand Oaks, Calif. : SAGE Publications, c2012.

Physical Description:

xviii, 377 p. : ill. ; 24 cm.

Contents:

Why study media effects? -- Defining key ideas -- What is a media effect? -- Media influence -- Theories of media effects -- Physiological effects -- Cognitive effects -- Belief effects -- Attitude effects -- Affective effects -- Behavioral effects -- Macro-level effects on the public -- Macro-level effects on institutions -- Macro-level effects on society, culture, and mass media -- Cautions -- Springboard.

Subject Term:

Mass media -- Influence.

Mass media -- Social aspects.

Mass media -- Physiological aspects.

Mass media -- Psychological aspects.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025565371	302.23 P869M 2012	1	Searching... Unknown

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Summary

Media Effects offers students an in-depth examination of the media′s constant influence on individuals and society. W. James Potter frames media′s effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level.