Branding post-communist nations : marketizing national identities in the "new" Europe

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Title:

Branding post-communist nations : marketizing national identities in the "new" Europe

Author:

Kaneva, Nadia.

ISBN:

9780415882750

Publication Information:

New York : Routledge, 2012.

Physical Description:

xii, 254 p. : ill. ; 24 cm.

Series:

Routledge research in cultural and media studies ; 33

Routledge research in cultural and media studies ; 33.

Subject Term:

Political culture -- Europe, Eastern.

Nationalism -- Europe, Eastern.

Geographic Term:

Europe, Eastern -- Politics and government -- 1989-

Added Author:

Kaneva, Nadia.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025584786	306.20947 K16B 2012	1	Searching... Unknown

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.

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