Advertising, the media and globalisation : a world in motion

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Title:

Author:

Sinclair, John G., 1944-

ISBN:

9780415668828

9780415668835

9780203143643

Personal Author:

Sinclair, John G., 1944-

Publication Information:

London ; New York : Routledge, 2012.

Physical Description:

160 p. : ill. ; 24 cm.

General Note:

Formerly CIP.

Contents:

Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions.

Abstract:

Offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. John Sinclair from University of Melbourne.

Subject Term:

Advertising -- Social aspects.

Mass media.

Globalization -- Social aspects.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025584851	659.1 S616A 2012	1	Searching... Unknown

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Summary

This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.

It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media.

Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include:

advertising as an object of study global trends in the advertising industry advertising and the media in motion current issues in advertising, media and society advertising, globalization and world regions.

While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.