Public relations : writing and media techniques

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Title:

Author:

Wilcox, Dennis L.

ISBN:

9780205873340

Personal Author:

Wilcox, Dennis L.

Edition:

7th ed.

Publication Information:

Upper Saddle River, NJ : Pearson Education, Inc., c2013.

Physical Description:

xxiv, 534 p. : ill. ; 24 cm.

General Note:

Includes index.

Contents:

Part one. The basics of public relations writing : 1. Getting organized for writing -- 2. Becoming a persuasive wriger -- 3. Finding and making news -- 4. Working with journalists and bloggers ; Part two. Writing for mass media : 5. Writing the news release -- 6. Preparing fact sheets, advisories, media kits, and pitches -- 7. Creating news features and op-eds -- 8. Selecting publicity photos and graphics -- 9. Radio, television, and online video -- 10. Distributing news to the media -- 11. Avoiding legal hassles ; Part 3. Writing for other media : 12. Tapping the web and digital media -- 13. Newsletters, brochures, and intranets -- 14. Writing email, memos, and proposals -- 15. Giving speeches and presentations -- 16. Using direct mail and advertising ; Part four. Managing perograms and campaigns : 17. Organizing meeting and events -- 18. Planning programs and campaigns -- 19. Measuring success.

Subject Term:

Public relations -- United States.

Public relations -- United States -- Authorship.

Added Author:

Reber, Bryan H.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025562865	659.20973W667P 2013	1	Searching... Unknown

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Summary

The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.