The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

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Title:

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

Author:

Alpert, Jed.

ISBN:

9780071788182

Personal Author:

Alpert, Jed.

Edition:

1st ed.

Publication Information:

New York : McGraw-Hill, c2012.

Physical Description:

xv, 223 p. : ill., map ; 24 cm.

Contents:

Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone.

Subject Term:

Electronic commerce.

Communication in marketing.

Added Author:

Fishbach, Stephen.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025572799	658.872 A456M 2012	1	Searching... Unknown

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Summary

One-to-One is transforming our world--here' s how you can join the Revolution

What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it's in billions of mobile devices worldwide: SMS, or text messaging.

However, there's more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term--without disrupting your business or distracting your customers--you need to understand the bigger movement that's underway.

The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization's existing processes and practices.