Principles of marketing

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

Title:

Principles of marketing

Author:

Kotler, Philip.

ISBN:

9780273711568

Edition:

5th European ed.

Publication Information:

Upper Saddle River, N.J. : Pearson Prentice Hall, c2008.

Physical Description:

xxxv, 1020 p. : ill. (chiefly col.) ; 28 cm.

General Note:

Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.

Subject Term:

Marketing.

Added Author:

Kotler, Philip.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025585791	658.8 K87P 2008	1	Searching... Unknown

With global examples and completely up-to-date with the latest marketing techniques, 'Principles of Marketing' looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.

Available:*

Bound With These Titles

On Order

Summary

Summary