Essentials of marketing research

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Title:

Author:

Hair, Joseph F., 1944-

ISBN:

9780071318372

9780078028816

Edition:

3. ed.

Publication Information:

New York, NY : McGraw-Hill/Irwin, 2013.

Physical Description:

XVIII, 414 S. : Ill., graph. Darst.

Subject Term:

Marketing research.

Added Author:

Hair, Joseph F., 1944-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025582426	658.83 H153E 2013	1	Searching... Unknown
Searching... 1:RCCT	1:GEN-BOOK	002206635	658.83 HAI	1	Searching... Unknown
Searching... 1:RCCT	1:GEN-BOOK	002206643	658.83 HAI	2	Searching... Unknown
Searching... 1:RCPMB	1:GEN-BOOK	002061816	658.83 HAI	1	Searching... Unknown
Searching... 1:RCPMB	1:GEN-BOOK	002061815	658.83 HAI	2	Searching... Unknown

Takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book gives students a strong command of market research principles, while being short enough to use alongside cases or projects. It delivers a review of marketing research topics.

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