New strategies for reputation management : gaining control of issues, crises and corporate social responsibility

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Title:

Author:

Griffin, Andrew.

ISBN:

9780749456337

Personal Author:

Griffin, Andrew.

Publication Information:

Philadelphia : Kogan Page Ltd, 2008.

Physical Description:

vi, 176 s.

General Note:

Includes bibliographical references and index.

Contents:

Reputation management today -- The corporation under fire -- Regaining the reputation initiative -- Crisis management-leadership in a tried and tested system -- Issues management-shaping the agenda -- Social responsibility-your initiatives on your initiative -- Turning the corner-the corporation on the couch.

Subject Term:

Corporate image -- Management.

Corporations -- Public relations.

Social responsibility of business.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025582301	659.2 G853N 2009	1	Searching... Unknown

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Summary

Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it.

Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.